Our client is a challenger brand creating a new category in coffee of healthy coffee. They’re shooting for the stars with ambitions of becoming a cross between Red Bull and Patagonia, for the healthy generation. At heart they’re a feel good, lifestyle brand created to inspire the world to live an active, outdoors and healthy lifestyle… and they happen to have found the perfect way to fuel it. They want to do all of this in the most uncompromisingly sustainable way possible.
There’s so much that happens in this business that goes untold so they’re looking for an imaginative, creative storyteller to bring the brand and product to life across all social channels.
We are seeking a highly skilled and motivated Social Media and Community Manager to join a growing team. This is an exciting opportunity to lead the charge in enhancing our client's brand presence and fostering a vibrant online community.
THE ROLE:
Social Media Strategy and Execution:
• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across all relevant platforms.
• Create, curate, and manage all published content, including text, images, and videos.
• Monitor and analyse social media trends, audience behaviour, and competitors to optimise content and strategy.
Community Building and Engagement:
• Cultivate and nurture a vibrant online community through active engagement and interaction.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Identify opportunities to collaborate with influencers, partners, and brand advocates.
Content Creation:
• Create compelling and shareable content that aligns with the brand's voice and values.
• Develop a content calendar and collaborate with internal teams to ensure timely and relevant content delivery.
• Utilise multimedia content, including graphics, videos, and user-generated content.
Social Media Advertising:
• Plan and execute paid social media campaigns to drive brand awareness, engagement, and conversion.
• Monitor and optimise ad performance based on key metrics and objectives.
Analytics and Reporting:
• Utilise social media analytics tools to track and report on key performance metrics.
• Provide regular insights and recommendations based on data analysis.
Brand Management:
• Ensure consistency in brand messaging and visual elements across all social media channels.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
ABOUT YOU:
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Strong creative and visual content creation skills.
• Experience with social media advertising and analytics tools.
• Community management experience.
They’re a small, seriously ambitious start-up so you’ll need to be prepared to roll up your sleeves and get stuck into anything.