​Industry / Category: SME Food & Drink Experience

Location: London (Open to Office and Remote Working)

Availability: 1 Months Notice

Min. Salary: £45,000

Reference: 29427

Profile Summary:

A digital marketing manager who thrives on working within a team and building effective stakeholder relationships, both internally and externally.

Great attention to detail and has a proven track record of leading and delivering projects which add value to both the brand & consumer.

​

Recent Experience:

• Marketing, Brand and Creative Strategy Development & Implementation – creating and executing the Digital strategy within budget, which helped deliver on our key Marketing KPIs and driving brand awareness - including key creative assets for brand-building campaigns,

• Social Media – developing and executing content for both B2C and B2B channels including briefing photographers, food and prop stylists to ensure brand communications remain consistent across all touch points.

• NPD launches – working closely with innovation and sales teams to gather insights from consumers to inform business decisions and launch new products in line with the innovation pipeline.

• Agency Management – working collaboratively on a daily basis with external PR, Design & Media agencies with highlights including achieving TV coverage and endorsement by household celebrities & chefs.

• Email Marketing - growing the subscriber database and improving open rate.

• Brand & Influencer Partnerships – establishing multi-channel partnerships that align with brand positioning to build the brand, grow awareness and
  penetration.

• E-Commerce – leading a cross-functional team to launch a new online shop including providing a recommendation of fulfilment partner and implementing the change.

• Amazon – managing an agency to optimise Amazon content and campaigns.

• Market Research of Consumer Segments. Aiding the NPD Pipeline and Existing Product Development - including Packaging Design.

• Budget & Campaign Management - managing all media activities from YouTube, Paid & Organic Social, Audio, Print, and OOH.

• Trade Marketing across key accounts.

• Customer Communications & Crisis Management

​

If you would like to request a full profile or discuss this candidate's experience for a position you are recruiting... then get in touch by completing the below.