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Brand Manager

Experience of working in Marketing & Brand Management, with particular focus in brand campaigns, digital marketing and communications. Since working for some of the biggest names in hospitality and Drinks FMCG, he has cultivated a varied set of skills across the marketing mix.

Industry / Category: Hospitality & Drinks FMCG
Location: London
Availability: 3 Months Notice
Min. Salary: £45,000 - £50,000
Reference: 21151
Profile & Skills Summary:

Experienced Brand Manager, committed to delivering value & consistency to the customer.

  • Multi-Channel Content Marketer & Social Media Expert.

  • A wealth of Agency Management experience.

  • Experienced Copywriter across Print & Digital Touchpoints.

  • Creative Thinker & Problem Solver.

  • Data & Insights Driven.

  • Strong Commercial Acumen.

  • Experience of managing multiple Stakeholders & projects in a fast-paced environment.

Recent Experience:
  • Leading brand activities within e-commerce, trade/wholesale and retail business, ensuring consistency across all visual & tonal executions.

  • D2C/E-commerce:

    - Leading all new product launches on e-commerce platform from ranging, to positioning, to pricing and launch planning.

    - Leading on all E-commerce NPD & EPD.

    - Leading brand activity within subscription service.

    - Working closely with the wider team on all campaign ideation through to execution.

  • Retail:

    - Managing the media & promotional planning across four of our largest grocery accounts to ensure full integration across price promotion, in-store POS and digital media - namely working daily with CitrusAd to optimise ad performance.

    - Managing key grocery account relationships with Head of Retail - maintaining a constant channel of communication by updating on all upcoming brand enhancing activity & innovation.

  • Trade & Wholesale:

    - Working with the sales team to ensure all material is aligned.

    - Consulting with trade & wholesale accounts to provide bespoke POS & advertising to enhance brand message.

  • Strategic CRM Planning:

    - Building automated, sales driving and brand emails to capture all customer segments at various stages of the customer lifecycle.

    - Driving continuous improvement through robust reporting and KPIs.

    - Optimising data collection across multiple touch-points to maximise opt-in rates.

If you would like to request a full profile or discuss this candidate's experience for a position you are recruiting... then get in touch by completing the below.

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