Brand Manager
Experience of working in Marketing & Brand Management, with particular focus in brand campaigns, digital marketing and communications. Since working for some of the biggest names in hospitality and Drinks FMCG, he has cultivated a varied set of skills across the marketing mix.
Industry / Category: Hospitality & Drinks FMCG
Location: London
Availability: 3 Months Notice
Min. Salary: £45,000 - £50,000
Reference: 21151
Profile & Skills Summary:
Experienced Brand Manager, committed to delivering value & consistency to the customer.
Multi-Channel Content Marketer & Social Media Expert.
A wealth of Agency Management experience.
Experienced Copywriter across Print & Digital Touchpoints.
Creative Thinker & Problem Solver.
Data & Insights Driven.
Strong Commercial Acumen.
Experience of managing multiple Stakeholders & projects in a fast-paced environment.
Recent Experience:
Leading brand activities within e-commerce, trade/wholesale and retail business, ensuring consistency across all visual & tonal executions.
D2C/E-commerce:
- Leading all new product launches on e-commerce platform from ranging, to positioning, to pricing and launch planning.
- Leading on all E-commerce NPD & EPD.
- Leading brand activity within subscription service.
- Working closely with the wider team on all campaign ideation through to execution.
Retail:
- Managing the media & promotional planning across four of our largest grocery accounts to ensure full integration across price promotion, in-store POS and digital media - namely working daily with CitrusAd to optimise ad performance.
- Managing key grocery account relationships with Head of Retail - maintaining a constant channel of communication by updating on all upcoming brand enhancing activity & innovation.
Trade & Wholesale:
- Working with the sales team to ensure all material is aligned.
- Consulting with trade & wholesale accounts to provide bespoke POS & advertising to enhance brand message.
Strategic CRM Planning:
- Building automated, sales driving and brand emails to capture all customer segments at various stages of the customer lifecycle.
- Driving continuous improvement through robust reporting and KPIs.
- Optimising data collection across multiple touch-points to maximise opt-in rates.
If you would like to request a full profile or discuss this candidate's experience for a position you are recruiting... then get in touch by completing the below.
