Global Brand Manager
Award-winning, adaptable marketeer with 5+ years of experience owning and driving consumer brand plans, NPD launches and 360 marketing in UK & European markets. Passionate about data-driven, customer-led marketing, food innovation and consumer brand building.
Industry / Category: Scale Up FMCG brand
Location: London
Availability: Immediately Available
Min. Salary: £50,000 - £55,000
Reference: 16512
Profile Summary:
Award-winning, adaptable marketeer with 5+ years of experience owning and driving consumer brand plans, NPD launches and 360 marketing in UK & European markets.
Passionate about data-driven, customer-led marketing, food innovation and consumer brand building.
Work creating and delivering industry-leading campaigns and innovation has won top awards and driven market share, customer acquisition and exceptional commercial performance.
Recent Experience:
Achieved +21% YOY growth in brand awareness, 330M PR & social reach, and tripled our customer database by planning & delivering an insight-led, creative marketing plan in UK and international markets, across the total marketing mix.
Working in small, agile team in a start up environment, managing PR, media & activation agencies, to build our brand strategy with smart & effective use of limited budget.
Successfully developed and launched award-winning, TikTok viral product (2M+ organic views) from idea to shelf, that was awarded ‘Top Product of the Year’ by The Grocer, earned 5* customer reviews, and achieved strong ROS in major national retail in UK and multiple European markets.
Responsible for the end-to-end NPD proposition, format, packaging, positioning & pitching to retail alongside sales & product teams.
Managing global shopper marketing plans to support promotions and land NPD, including digital, instore, couponing, trade shows, and sampling activations in 300+ stores internationally.
Responsible for presenting NPD & marketing plans to retail partners (Tesco Buyer said her 2023 brand plan is the best they’d seen).
Winner of internal award for costs savings & negotiations.
If you would like to request a full profile or discuss this candidate's experience for a position you are recruiting... then get in touch by completing the below.
