Marketing Manager
A data-focused marketer who has managed creative campaigns to grow and engage new audiences, with over 6 years of experience. Offering extensive experience in end-to-end campaign management, social media management, PR strategy and copywriting. Aiming to use his expertise to move into a new Marketing Manager role.
Industry / Category: Superfood / Protein Brand & Food Retailer
Location: London
Availability: 2 Weeks Notice
Min. Salary: £35,000 - £38,000
Reference: 15568
Skills:
Campaign Management
Content Marketing
Copywriting, Email Marketing and Automation
Social Media Management
Paid Social
Influencer & Community Marketing
PR Management
Shopper Marketing
CRM
Event Planning
Agency Management
Google Analytics, Adobe Photoshop, Canva, Sprout Social, Klaviyo
Recent Experience:
Manage brand online presence, all social channels and PR strategy.
Created all consumer-facing copy and content, ensuring it was interesting and that the brand tone of voice remained consistent.
Managed the marketing budget, ensuring that all initiatives were cost-effective and delivered results.
Developed differentiated shopper marketing programmes, using brand, shopper and retailer insights.
Managed paid social strategy with insight into budget allocation and audience targeting.
Devised a new content strategy for the business, with four key content pillars, focused on growing the consumer audience rapidly.
Created an extensive Communications Calendar which encompassed a social media schedule, all consumer and trade newsletters, weekly/monthly content themes, and trade offers.
Managed all influencer marketing, sending product to over 60 Instagram and TikTok influencers in one month alone.
Write and design monthly newsletters
Collaborate with the marketing and sales teams to develop content that engages and informs customers about new products, special promotions, and company events.
Use data analysis to track the performance of each newsletter, identifying trends and making improvement recommendations.
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