Digital Marketing Executive
A creative and organised marketing professional with over 6 years marketing experience in food, creative & retail sectors. Experienced in e-commerce, website marketing, social media, email marketing, photography, marketing campaign planning, content creation, copywriting, brand management and reporting.
Location: York (Open to Office and Remote Working)
Availability: 1 Months Notice
Min. Salary: £35,000
Reference: 36273
Profile Summary:
A first-class degree in Business with Marketing, ambitious to succeed in her marketing career with a forward-thinking Food & Drink company.
Experienced in e-commerce, website marketing, social media, email marketing, photography, marketing campaign planning, content creation, copywriting, brand management and reporting. Excellent attention to detail and communication skills and enjoys working collaboratively in a high performing team.
Looking for a Marketing / Digital Marketing Manager role where she can step up in her career to date.
Recent Experience:
E-Commerce: planning and managing online e-commerce site with the support of the digital agency. This involves uploading new products, creating new categories, updating website assets and comms.
Social Media: planning and managing social media accounts (Facebook, Instagram, Twitter and LinkedIn) and briefing digital agency to create
sponsored social ads. This involves creating a social media plan, content and drafting & scheduling social posts. Also manages a small budget for creating e-commerce and recruitment Facebook ads.
Email Marketing: planning email campaigns and creating weekly email newsletters to c15,000+ subscribers through Visualsoft’s email platform. This involves creating email assets using Adobe Illustrator, writing the email content and scheduling to specific mailing lists.
Photography: coordinating seasonal photo shoots with external photographer and food stylist for e-commerce photography. This involves creating photography briefs, shoot sheets and supplying product and props.
Digital Marketing Plan: creating and managing the digital marketing plan across e-commerce, email and social media for online and in store activity for internal and external use (with digital and press agencies).
Data management: managing email and postal databases and maximising opportunities to grow subscribers through online and offline touch point incentives.
Design: creating design content for digital marketing channels using Adobe Illustrator and briefing external designer to create website assets (e.g. homepage banners) and print materials (e.g. Gift Guide).
Reporting: creating a monthly digital marketing report to measure the effectiveness of activity across ecommerce, email and social media using Google Analytics, Hootsuite, Meta Insights, Twitter and LinkedIn Analytics. Present the report to the marketing team and highlight key findings and learnings.
Press: supporting press agency to develop press releases to promote digital marketing activity.
PPC: supporting the digital agency to create effective PPC campaigns and maximise SEO.
Print: creating print materials for specific e-commerce products (e.g. tasting cards) through Adobe Illustrator.
Recruitment: supporting the HR department by creating job adverts, uploading them to the website and promoting them via social media channels (including creating sponsored social media posts).
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