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E-Commerce Manager (Shopify)

Experience of new Website creation and launch, Shopify, Google Analytics, SEO and UX. Skilled in E-Commerce, Project Management, Multi-Channel Marketing, Social and Digital Strategy & Marketing Communications.

Location: London - Looking for Remote / Hybrid working
Availability: Immediately Available
Min. Salary: £50,000 - Open to Contract / Part Time roles.
Reference: 21430
Profile Summary:

An experienced Marketing / E-Commerce Manager with FMCG experience. Skilled in E-Commerce, Project Management, Multi-Channel Marketing, Social and Digital Strategy & Marketing Communications.

Recent Experience:

E-Commerce:

  • Taken the lead on project managing new website launches.

  • Overall accountability of Google Analytics accounts

  • Responsible for the Shopify store and order processing integration with an external fulfilment warehouse.

  • Manage monthly reporting & performance tracking with key stakeholders based on data analysis and consumer insights.

  • Use a test and learn approach to develop the online store - planning and supervising testing to maximise ability to generate income.

  • Run ad hoc reports & use data analysis to identify and prioritise sales & conversion drivers, whilst also highlighting barriers to conversion such as stock availability and logistics.

  • Contribute ideas to support commercial and seasonal opportunities.

  • Maintain & optimise Site Navigation for best product representation whilst ensuring SEO and site user experience (UX) are optimised within Shopify capabilities.

  • Weekly reporting at category & product level against key website KPIs including demand, conversion & AOV.

  • Liaised with Digital team to measure performance of marketing campaigns.

  • Wider experience includes Brand Marketing & Strategy, Digital Marketing, Social Media, NPD,

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