Experience of new Website creation and launch, Shopify, Google Analytics, SEO and UX. Skilled in E-Commerce, Project Management, Multi-Channel Marketing, Social and Digital Strategy & Marketing Communications.
Location: London - Looking for Remote / Hybrid working
Availability: Immediately Available
Min. Salary: £50,000 - Open to Contract / Part Time roles.
Reference: 21430
Profile Summary:
An experienced Marketing / E-Commerce Manager with FMCG experience. Skilled in E-Commerce, Project Management, Multi-Channel Marketing, Social and Digital Strategy & Marketing Communications.
Recent Experience:
E-Commerce:
Taken the lead on project managing new website launches.
Overall accountability of Google Analytics accounts
Responsible for the Shopify store and order processing integration with an external fulfilment warehouse.
Manage monthly reporting & performance tracking with key stakeholders based on data analysis and consumer insights.
Use a test and learn approach to develop the online store - planning and supervising testing to maximise ability to generate income.
Run ad hoc reports & use data analysis to identify and prioritise sales & conversion drivers, whilst also highlighting barriers to conversion such as stock availability and logistics.
Contribute ideas to support commercial and seasonal opportunities.
Maintain & optimise Site Navigation for best product representation whilst ensuring SEO and site user experience (UX) are optimised within Shopify capabilities.
Weekly reporting at category & product level against key website KPIs including demand, conversion & AOV.
Liaised with Digital team to measure performance of marketing campaigns.
Wider experience includes Brand Marketing & Strategy, Digital Marketing, Social Media, NPD,
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