Location: Currently with family in Portugal - relocating to UK (Open to all locations)

Availability: Immediately Available

Min. Salary: £38,000 - £40,000

Reference: 16945

Profile Summary:

An experienced Growth Marketing (CRM) / E-Commerce. Looking for a new opportunity within a company that follows a customer-first approach, with open-minded leaders who are approachable and dedicated to fostering a supportive and collaborative work environment.

​​Recent Experience:

Growth Marketing Executive (CRM) Experience

• Re-activation of inactive customers: Owned the entire re-activation space, including mid and long-term strategy, short-term tactics, testing plans, OKRs, and performance reports.

• Multi-channel customer journeys: Built 20+ automated CRM journeys, including a year-long one with over 15 touch-points across 6 channels (Email, SMS, Direct Mail, Push Notifications, In-App message, and Paid Social).

• CRM Platforms & Audiences: Showed proficiency in Salesforce and Braze by creating over 30 complex customer audiences/segments, as well as engaging email & app campaigns with personalised attributes (HTML).

• Reactivation Campaigns: Led the largest re-activation campaigns, targeting over 700k inactive customers every quarter. These campaigns generated over 120k re-subscriptions and £5.3m NLTV (annualised).

• A/B Testing: Ideated, planned, and launched over 25 A/B tests, of which 18 were statistically significant wins that generated over 1k weekly re-subscriptions and £484k NLTV (annualised).

• Cross-functional projects: Drove various projects in collaboration with the finance, analytics, tech, and brand teams, successfully delivering on key initiatives such as budgeting, customer segmentation, and creative/agency brief development.

E-Commerce Executive Experience

• E-commerce Strategy: Executed the trading and digital marketing strategy for Lookfantastic Portugal, resulting in the acquisition of 70k new customers and a YoY revenue increase of 110% while maintaining healthy Gross Profit margins.

• Website Optimization: Optimised and updated the website several times a week, with the aim of increasing Conversion Rate and AOV, as well as minimising bounce and exit rates.

• Traffic Increase: Communicated the most relevant offers to existing and potential customers through various channels, such as PPC, Affiliates, Email, Mobile App, and Paid Social, resulting in an 80.2% increase in website traffic (6 million visits during Jan-June 2021 vs. 3.33 million visits during Jan-June 2020).

• KPI Analysis and Performance Reports: Performed daily monitoring and reporting of KPIs such as Revenue, Gross Profit, Traffic, Conversion Rate, AOV, and Customer Acquisition Cost, using Google Analytics and internal data sources.

• Industry Bench-marking: Carried out weekly competitor analyses in order to identify market opportunities and potential threats, allowing company to maintain competitiveness and increase its market share.

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