OUR CLIENT
Our client is committed to creating the best CBD products on the market, with a focus on quality, innovation, and customer satisfaction. They believe in the transformative power of CBD and are dedicated to making it accessible to people across the UK. To achieve this mission, our client is in search of a visionary Head of Marketing / Marketing Director who will lead the marketing efforts, drive brand recognition, and position the brand as a market leader in the UK CBD industry.
RESPONSIBILITIES
You will be a pivotal player in shaping the brand's success and your responsibilities will include:
Develop and Implement Marketing Strategy: Develop a comprehensive marketing strategy that drives brand awareness, sales growth, and market penetration.
Brand Building: Lead brand development and ensure that messaging and positioning are consistent with commitment to quality and innovation.
Team Leadership: Manage and mentor an in-house marketing team and external resources, providing guidance and direction to execute marketing campaigns effectively.
Content Oversight: Oversee content creation, ensuring it resonates with target audience and adheres to regulatory requirements in the CBD industry.
Market Analysis: Keep abreast of industry trends, consumer behaviour, and competitor activity to identify opportunities and threats, making data-driven decisions.
Budget Management: Efficiently allocate and manage the marketing budget, tracking ROI and adjusting strategies as needed.
Compliance: Stay up-to-date with evolving CBD advertising regulations in the UK and ensure our marketing materials are in full compliance.
ABOUT YOU
Proven experience as a Marketing Manager or a similar leadership role.
Demonstrated success in bringing a new brand to market, especially in an industry with advertising restrictions (e.g., CBD, tobacco, vape, food supplements).
Expertise in digital marketing, social media, content creation, and SEO.
Strong analytical skills and the ability to use data to inform strategic decisions.
Excellent leadership and team management capabilities.
Exceptional written and verbal communication skills.
Understanding of CBD industry regulations and advertising restrictions is a significant advantage.
LOCATION
Buckinghamshire – Flexible / Hybrid Working
If you are a visionary marketing leader with a passion for creating a brand that stands out in a regulated market, we want to hear from you.
Join a company on a mission to bring the best CBD products to the UK market and help shape the future of the brand. Apply Today.