โ๐ Wibble is shaking up the jelly world! They have reinvented a nostalgic classic into a low-sugar, plant-based treat โ bursting with natural flavour and good vibes. With listings in major UK retailers and big ambitions in the US, they're on the hunt for a Brand Marketing Manager whoโs ready to wobble into action and take the brand to the next level. ๐ฅ
๐ง Youโll be the creative force behind the Wibble brand โ building campaigns, launching new products, and telling irresistible stories that stick (and wiggle).
THE ROLE (Subject to be adapted around the right person)
๐ฃ Own and evolve the Wibble brand across all touchpoints โ from strategy to shelf
๐ Lead brand campaigns, shopper marketing and innovation projects across the UK and US (in the near future)
๐ฏ Work cross-functionally with Sales, NPD, Design, Social Media and agency partners
๐ Track brand and campaign performance, using insights to shape the strategy
๐ง Create impactful brand stories and toolkits for customers and retail partners
๐จ Brief and collaborate with designers, PR, social media, and digital teams
๐ฌ Support social content and brand storytelling across all channels โ especially Instagram & TikTok
๐ป Manage and optimise website content and SEO in partnership with our developers
๐ช Plan and execute events, sampling activations, and retail programmes
๐ฉโ๐ผ Contribute to a thriving, fun-loving team culture
๐๏ธ Help make Wibble the go-to brand in plant-based indulgence
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ABOUT YOU:
๐ฆ Solid experience in FMCG brand/consumer marketing (food & drink = major plus!)
โก Proven ability to juggle multiple projects and thrive in a fast-paced, dynamic environment
๐ฅ A โstrategically scrappyโ growth mindset โ this is no place for small cogs!
๐ฌ Top-notch communication, collaboration, and presentation skills
๐งฉ Youโre a smart commercial thinker and a creative spark
๐ Hands-on, can-do, roll-up-your-sleeves attitude โ you donโt wait to be told
๐ You get excited by brand-building, disruptive thinking, and making people smile
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WHY WIBBLE?
๐ A mission-led challenger brand thatโs doing things differently
๐ฅ Innovative, healthy products with a nostalgic twist
๐ฏ Massive opportunity for impact in a high-growth, international business
๐ป Hybrid working with team days in London
๐ช Perks, wobble-filled socials, and a bunch of brilliant humans
๐ Proudly plant-based, plastic-free and B Corp pending
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INTERESTED?
If you're ready to shake up the industry and be part of an FMCG rocket ship, apply now and join Wibbleโs wobbly revolution! ๐๐ฎ๐