Image 2025 10 11 T19 27 57
Go back

Wibble

Image 2025 10 11 T19 27 57

About Wibble.

🎂 FOUNDED: 2021
đź“Ť LOCATION: Shoreditch, London
đź‘Ą TEAM SIZE: 10+ Employees
​Wibble was born from a simple yet bold idea: to transform the classic jelly into a modern, plant-based treat that’s as fun as it is wholesome.
​
Founded by Laura, Wibble began in her kitchen with a mission to create jelly that was 100% natural, low in sugar & packed with that iconic wobbly texture.
​
After much experimentation and a few jelly disasters, she perfected a recipe that delivered on taste, quality, and nostalgia.
Today, Wibble is shaking up the dessert aisle, offering a range of vegan-friendly jelly pots, quick-set sachets, and jelly shots made with real fruit juice and no artificial nasties. Their products are available in major UK retailers like Tesco, Ocado, Waitrose, Sainsbury’s, and Holland & Barrett. Beyond the supermarket shelves, Wibble has expanded into over 12,000 schools, hospitals, and military sites, bringing a touch of fun and flavour to everyday moments.
​
At Wibble, the journey is just beginning. The team continues to innovate with exciting new flavours—like their iconic cola jelly—and explore fresh ways to make jelly exciting again.
​
Whether it’s in a pot, sachet, or shot, Wibble is on a mission to prove that jelly isn’t just for kids—it’s for anyone who loves a tasty, guilt-free treat.

Leadership Team.

  • Laura Friederich
    Laura Friederich

    Founder

Image 2025 10 11 T19 34 27

Dream Brand?

Ready to turn your dream job into reality? Register your interest with us and take the first step towards working with your dream employer!

Register Here