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About Horseguards.

Innovatus Drinks is a producer of premium spirits – currently producing and selling Horseguards London Dry Gin, Horseguards Pink Gin & Wing Walker Rum. The plans are to launch a Mezcal & Whiskey in the next year.

The business came about by wanting to bring old brands and trademarks back to life! All the brand names have historic registrations which have lapsed.

The founders were discussing revived lapsed trademarks in a country pub, when they saw an old bottle behind the bar, from a brand that had disappeared years ago.

After a few more rounds & some creativity, Horse Guards Gin was born.

Their mission is to revive heritage spirit brands & re-introduce them to modern consumers.

Company Values.

Ambitious | Adaptive | Supportive | Entrepreneurship

A young and vibrant company trying to keep on top of all the opportunities that come their way! For a small team, their cover a lot of ground between them. Their focus is on excellent customer service and selling exceptional products. They are flexible enough to adapt to any new business stream.

They are very appreciative of the need for their employees to develop their careers and offer mentoring, support and training to all their new recruits.

Journey So Far...

London Dry Gin Launched

Multiple award winning London Dry Gin was developed by our Master Distiller in 2018.

NPD & Brand Revival

Sold 9k bottles in 2020 & sold to distributors who have access to 500+ outlets.

Launched Horse Guards Pink Gin & revived Wing Walker Rum.

Ongoing Growth

Aiming to launch 2 new premium spirits in 2021 & are in early talks around licensing to spirits businesses, including for Ready To Drink cocktails. Planning to sign up distribution agents in Canada, South Africa & the Middle East. A venture developing spirits for major celebrities was launched in Jan 2021. Celebrity ambassadors include cricketing legend, Phil Tufnell.

Currently fund raising on CrowdCube to attract additional investment for the next stage in their development.

  • Katie Herbert - Marketing Director
    Katie Herbert - Marketing Director

    ​“We are a lively team, with lots of enthusiasm for our products and our fellow team members, we are looking for honest, open and communicative staff to join us, help develop the business & have some fun!”

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Meet The Team.