About Horseguards.
Innovatus Drinks is a producer of premium spirits – currently producing and selling Horseguards London Dry Gin, Horseguards Pink Gin & Wing Walker Rum. The plans are to launch a Mezcal & Whiskey in the next year.
The business came about by wanting to bring old brands and trademarks back to life! All the brand names have historic registrations which have lapsed.
The founders were discussing revived lapsed trademarks in a country pub, when they saw an old bottle behind the bar, from a brand that had disappeared years ago.
After a few more rounds & some creativity, Horse Guards Gin was born.
Their mission is to revive heritage spirit brands & re-introduce them to modern consumers.
