Foodchain Brand Partners

About Agua de Madre.

Thirst quenching, seriously tasty & vegan, Agua de Madre is the leading water kefir brand in the UK, aimed at the low-alcohol market.

Mirroring the ritual of drinking without the effects of alcohol, Agua de Madre is a naturally craft-brewed water kefir drink, containing the highest number of live cultures per 100ml on the market.

Taking on the £105m no & low alcohol UK market which has grown 10-fold since 2009, they believe they are at the intersection of the low alc & kefir market.

They are branching out into other live products; they have already started selling they ginger & lemon infusion Remedio Naturale.

Company Values.

Promote Good Health | Engage | Give Back

Agua de Madre are an ethical brand, fascinated with fermentation & its powerful benefits. The multitude of live cultures found in their unfiltered water kefir contributes to maintaining good gut health, which has a positive impact on physical & mental wellbeing, ensuring a balanced ecosystem for our minds & bodies.

The ambition for the business is all about engaging with an audience who appreciates the small batch, local craft produced sustainable nature of the product. The company ethos is based on ethical values and being very much based in the community & giving back.

Alongside all of this is the absolute desire to create a delicious drink that people want to drink & so far they have achieved that.

Journey So Far...

2016
2017
2019
2020

Started From The Kitchen.

Nicola Hart, founder of Agua de Madre, started making Water Kefir in her kitchen.

Soft Launched.

Soft launched the company + started trialling the drink in many restaurants in London as well as a few health shops.

The company raised their first round of angel investment + started building their Fermentary, in a railway arch in Hackney

Inspiring Prince Charles To Try Kefir.

Business moved their production into their purpose built Fermentary / Taproom, Casa De Madre in Bohemia Place, Hackney - with an estimated production capacity for approx. 24,000 units a month.

Proudly won an 'Imbibe Drinks' award in the No & Low Fermented Drinks category.

In late 2019, launched into Planet Organic + more London bars and inspired Prince Charles to enjoy a glass of Beetroot Kefir at the 20th anniversary Swiss Cottage London Farmers Market.

Even Holly Liked It.

Successfully launched Crowdfund campaign & raised £250k in March as Covid struck.

Recognised again by Imbibe, Highly Commended award in the No & Low Fermented Drink category.

Being seen on TV screen’s throughout the country on ITV’s This Morning, with Holly Willougby trying the 50cl Original bottle live on morning tv & saying “This is great!” Click here for the clip.

Nicola Hart - Founder

"With positive health benefits to be gained from live cultured products, I'm to expand into other products that increase the diversity of our natural microbiome."