๐ Harry Bromptonโs is one of the UKโs fastest-growing soft drinks brands, delivering 38% year-on-year growth and building an increasingly strong presence across the UK drinks market. The brand produces real iced tea using natural ingredients, offering consumers a refreshing alternative within the soft drinks category.
๐ Harry Bromptonโs is a small, ambitious and fast-moving business with significant growth plans and a clear opportunity to expand its distribution across the UK.
๐ค Joining the company means becoming part of a close-knit team where individuals have genuine ownership, ideas are acted upon quickly and every commercial win has a visible impact.
The Opportunity
๐ Harry Bromptonโs is looking for a hungry and commercially sharp National Account Manager โ Wholesale & Convenience to build and grow its presence across UK Wholesale, Cash & Carry, Convenience, Forecourt, On-Trade and route-to-market channels.
๐ช This is a new business-led role for someone who enjoys opening doors, creating distribution opportunities and turning commercial conversations into long-term partnerships.
โก The successful candidate will operate within a small and collaborative team where priorities can change quickly and individuals are trusted to make commercially sound decisions.
๐ Some days will involve closing a major route-to-market agreement. Others will require identifying which opportunity will make the greatest difference and taking ownership of delivering it.
๐ก This is an opportunity for someone who wants greater autonomy and the chance to influence how a growing drinks brand develops its customer and distribution strategy.
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Key Responsibilities
๐ Hunt for and secure new distribution through route-to-market partners, including Booker, Bestway, Dhamecha, Parfetts, Unitas and other relevant wholesalers.
๐ Win and develop Convenience and Forecourt accounts, ranging from national groups such as Co-op, SPAR, One Stop and Nisa to regional and independent operators.
๐บ Open new opportunities within the On-Trade, including pub companies, independent pubs and licensed retail.
๐ Take full ownership of revenue, volume and margin targets.
๐ค Build genuine commercial partnerships that turn buyers and customers into long-term advocates for the brand.
๐ฌ Lead commercial negotiations, joint business planning and promotional activity.
๐บ๏ธ Develop and execute account plans that increase distribution, availability and rate of sale.
๐ฏ Identify the customers and opportunities capable of delivering the strongest commercial return.
โก Make intelligent decisions about where to invest time, budget and resources.
๐ Monitor customer performance and take action to address risks or maximise growth opportunities.
๐ Gather customer, competitor and market insight to help shape future commercial decisions.
๐ฅ Work closely with the wider team to support successful listings, launches and customer activity.
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What Harry Bromptonโs Is Looking For
๐น A genuine hunter mentality, with the energy and resilience to win business from scratch rather than simply maintain existing accounts.
๐ผ Proven National Account Manager experience within UK Wholesale, Convenience, Forecourt, route-to-market or On-Trade channels.
๐ An active network of buyers and commercial contacts across wholesalers, convenience groups, forecourt operators, pub companies or licensed retail.
๐ Direct understanding of how Wholesale, Cash & Carry and route-to-market distribution operates.
๐ A strong commercial understanding of revenue, volume, margin, pricing and promotional investment.
๐ค The ability to build credible relationships and influence senior customer stakeholders.
๐ Experience negotiating commercial agreements, joint business plans and customer-specific promotional activity.
โก An agile and decisive approach, with the confidence to assess situations quickly and back their own judgement.
๐ A collaborative and hands-on working style, with the ability to operate effectively without a large corporate support structure.
๐ฅค An FMCG background, ideally within soft drinks, beverages or a growing challenger brand.
๐ A full UK driving licence and willingness to travel nationally.
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The First 90 Days
๐บ๏ธ Map the Wholesale, Convenience, Forecourt, On-Trade and route-to-market landscape.
๐ฏ Identify and prioritise the customers with the strongest potential to increase distribution and revenue.
๐ Activate existing buyer and industry relationships capable of creating early commercial momentum.
๐ Build a focused and credible new business pipeline.
๐ค Begin developing relationships with strategically important route-to-market partners and customer groups.
๐ก Identify the one or two commercial moves capable of making the greatest immediate difference.
๐ Present a clear strategy for increasing listings, distribution and customer engagement.
๐ฌ Candidates should be prepared to explain how they would approach these priorities during the interview process.
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Package and Benefits Include:
๐ Car allowance.
๐ Company and personal performance-related bonus.
๐๏ธ Hybrid working, with one day per week in London.
๐ Flexibility to be based in London or the Midlands.
๐๏ธ 25 daysโ annual leave, increasing by one day per year up to 28 days.
โค๏ธ Personal private healthcare.
๐ National travel as required.
๐ง As much Harry Bromptonโs iced tea as they can drink.
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Interested?
๐ This is an opportunity to join a rapidly growing British drinks brand at an exciting stage of its development.
๐ The National Account Manager will have the autonomy to influence channel strategy, create new routes to market and build partnerships capable of accelerating the companyโs growth. For someone who enjoys winning new business, expanding distribution and seeing the direct impact of their work, this role offers genuine ownership, visibility and long-term potential.
Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.
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