Location: Wheatley, Oxfordshire (2 Days Office Based) | Team: Customer Business Unit β Impulse | Reports to: Head of Sales (Non-Grocer)
Are you passionate about wine, shoppers and winning the moment of purchase?
This is a brilliant, newly created opportunity to take ownership of shopper marketing across the Impulse and On-Trade channels, delivering best-in-class activation where visibility, availability and execution really matter.
Youβll be at the heart of the commercial team, shaping how the brands show up in glass, in store and at the point of decision πΎ
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π PURPOSE OF THE ROLE:
As Shopper Marketing Manager β Impulse, youβll own the shopper marketing strategy across Impulse and On Trade, delivering impactful activation that supports customers, brands and commercial goals.
Working in close partnership with Sales, Brand, Category and our customers, youβll create a seamless path to purchase and play a key role in delivering the annual business plan and channel βmust winsβ.
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π THE ROLE:
β¨ Plan and execute best-in-glass shopper campaigns aligned to the Impulse channel strategy
π― Translate brand plans into customer-specific activation, tailored to shopper needs
πͺ Deliver a strong omni-channel presence through full-year customer plans and standout POS
π Drive visibility and share of shelf through in-store, depot and promotional activations
π€ Build strong partnerships with key Impulse & On-Trade customers via joint business planning
π¦ Be the key marketing contact for field agencies, equipping them with POS and brand tools
πͺ Lead trade shows, roadshows and customer events that inspire and engage
π° Own shopper & customer budgets, working with Finance to maximise ROI
π Track performance using clear KPIs and campaign metrics to drive continuous improvement
π§ Share competitor insight and trends to inspire future activation
π₯ Plan and deliver key distribution initiatives (including Operation Ignite)
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π HOW SUCCESS IS MEASURED:
β Volume delivery
β Channel must-wins
β Best-in-glass shopper activation
β Brand distribution targets
β Return on investment (direct & indirect)
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𧩠ABOUT YOU:
β Experience in Shopper / Trade / Customer Marketing within FMCG
β A genuine interest in wine π·
β Strong commercial acumen and customer focus
β Confident relationship builder and collaborator
β Organised, structured and detail-driven
β Comfortable working at pace across multiple customers
β Positive, proactive and solutions-focused mindset
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π WHY JOIN?
πΎ Real ownership of a high-impact channel
πͺ Exposure to major Impulse & On-Trade customers
π Opportunity to shape how brands win at the point of purchase
π€ Collaborative, commercial and fast-moving environment
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INTERESTED?
If youβre commercially minded and excited by the world of premium drinks β this is your opportunity to make an impact with VCT Europe! π
Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.