THE COMPANY:

🍪 Doughlicious are a fast-growing international snack brand leading the way in cookie dough innovation!
🌎 They offer a portfolio of cookie dough-led treats across frozen, chilled, and ambient categories — from indulgent Cookie Dough & Gelato Bites to Ready-to-Bake Dough and Soft-Baked Cookies.
🛒 Their products are loved across major UK grocery retailers and foodservice partners, with rapid growth and exciting innovation in the pipeline.

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THE OPPORTUNITY:

🔥 Doughlicious are now seeking a Senior Brand Manager to lead brand strategy, campaigns, innovation planning, and in-market activation for the UK market.
💡 This is a hands-on, high-impact role where you’ll shape brand direction, drive creative campaigns, and collaborate closely with global marketing, commercial, NPD, and supply chain teams.

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THE ROLE:

📊 Brand Strategy & Planning – Lead UK brand planning, define priorities, and identify growth opportunities through insights and competitor analysis.
📣 Campaign Development – Deliver fully integrated marketing campaigns across digital, social, PR, experiential, and shopper channels.
🤝 Agency & Partner Management – Oversee creative, PR, and media agencies to deliver aligned, impactful brand activation.
🎨 Innovation & Packaging – Lead NPD and packaging development projects from concept to launch.
🛍️ Retail & Shopper Activation – Partner with commercial teams to build compelling sell-in stories, POS materials, and shopper campaigns that drive trial and rate of sale.
🌐 Digital & Content – Oversee UK brand presence online, including website, CRM, and social content direction.
📈 Performance & Budget – Manage brand budgets, track performance, and drive continuous improvement through data-led decision making.
👥 Team Leadership – Manage and develop a junior brand team member, fostering creativity and growth.

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ABOUT YOU:

🎓 Degree-level education in Marketing, Business, or a related field.
🏆 Experience in FMCG brand management, ideally within grocery-led or snacking brands (Highly desirable: Experience within chilled, frozen, snacking, or premium food categories.)
📊 Proven success delivering integrated marketing campaigns with measurable impact.
🧠 Strong commercial and strategic mindset with excellent cross-functional collaboration skills.
🎨 Experience managing innovation and packaging projects from concept to shelf.
⚡ Thrives in a fast-paced, entrepreneurial environment with strong prioritisation and project management skills.
💬 Excellent communicator with confidence in presenting ideas and leading initiatives.

DESIRABLE

🛒 Understanding of shopper marketing and retailer media networks.
📱 Exposure to influencer and earned media brand building.

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WHY DOUGHLICIOUS?

✨ Be part of a passionate, creative team in one of the UK’s fastest-growing food brands.
🚀 Shape the future of an exciting brand expanding across new markets and categories.
🍪 Work in a collaborative, entrepreneurial environment that celebrates innovation and flavour.

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INTERESTED?

If you’re a commercially minded, creative brand leader ready to make your mark in a high-growth FMCG business — we’d love to hear from you!

Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.

Contact Us