πͺ Doughlicious are a fast-growing global snack brand shaking up the cookie category with a delicious portfolio of cookie dough-led treats across frozen, chilled, and ambient.
π Their range includes Cookie Dough & Gelato Bites, Ready-to-Bake Cookie Dough, and Soft-Baked Cookies, loved by fans around the world. After launching in the U.S. in 2024, theyβve quickly grown to national distribution across Target, Whole Foods, Kroger, and Gopuff, with more exciting retail and online growth ahead.
π As Doughlicious continue to scale their global platform and innovation pipeline, they are now seeking a Brand Manager to drive brand growth and impact across the U.S. market.
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THE OPPORTUNITY:
π₯ Doughlicious are looking for a dynamic and commercially minded Brand Manager, USA to lead brand strategy, campaigns, innovation, and activation across retail, digital, and experiential channels.
π‘ This is a high-ownership roleβideal for a strong Assistant Brand Manager ready to step up, or a current Brand Manager seeking broader responsibility in a fast-paced, high-growth environment.
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THE ROLE:
π Brand Leadership β Own brand strategy, positioning, and messaging for the U.S. market, ensuring consistency across all consumer touchpoints.
π£ Campaign Development β Build and execute omni-channel marketing campaigns to drive awareness, trial, and repeat purchase.
π¨ Innovation & Packaging β Manage innovation and renovation projects in partnership with Product Development and Supply Chain, ensuring timely execution through the stage-gate process.
π Customer & Shopper Marketing β Support sales teams with sell-in tools, POS materials, and retailer marketing activation across Target, Whole Foods, and other key partners.
π Insights & Analysis β Conduct category reviews, track performance metrics, and leverage data to uncover growth opportunities.
π€ Agency Collaboration β Partner with creative, shopper, and brand activation agencies to deliver high-impact retail programming.
π» Digital & Content β Oversee U.S. digital shopper programs (retail media, coupons, loyalty platforms) and support social, PR, and content planning.
π° Budget & Reporting β Manage marketing budget tracking, campaign reporting, and ROI analysis.
π₯ Team Leadership β Manage and mentor a Marketing Assistant, supporting their growth and development.
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ABOUT YOU:
π Experience in CPG brand or shopper marketing, ideally within the food or beverage industry.
π¦ Proven experience managing innovation, packaging, and multi-agency projects.
β‘ Strong mix of strategic thinking and hands-on execution in a fast-paced environment.
π¬ Excellent communication and presentation skills.
π Data-driven mindset with experience using category insights and analytics tools.
π§ Highly organised, proactive, and solutions-oriented with strong project management skills.
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WHY JOIN DOUGHLICIOUS?
β¨ Be part of a brand thatβs redefining indulgence through innovation and creativity.
π Work with a passionate, entrepreneurial global team driving category disruption.
π Make a real impact in a high-growth U.S. business scaling across retail, eCommerce, and digital.
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π Interested?
If youβre an ambitious brand marketer ready to lead in a fast-moving, global snacking brand β Doughlicious would love to hear from you!
Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.