THE COMPANY

🌿 They’re not just another vitamin brand — they’re building a movement. Tonic Health is on a mission to redefine what real wellness looks like — creating powerful, science-backed products that help people take control of their health.

🔥 The UK’s fastest-growing vitamin brand: scaling across Amazon, D2C, and retail with category-leading innovation.
💚 A loyal community of 1.5M+ consumers: engaged, growing, and craving better health solutions.
🌍 Built for impact: backed by experienced investors and on a trajectory to become a generational health brand.

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THE ROLE

We are hiring a Head of Growth to architect and scale Tonic Health’s next phase of hypergrowth. Reporting directly to the CEO, you’ll own the entire growth engine — driving acquisition, performance marketing, and revenue expansion across all channels.

✨ You’ll combine data-driven precision with creative storytelling, balancing short-term results with long-term brand equity. This is a high-impact leadership role for someone who can turn insights into action and scale a brand from millions to tens of millions.

📈 Own and deliver ambitious revenue, CAC, LTV and margin targets.
💬 Build and execute growth strategy across Amazon, D2C and new channels.
🎯 Scale performance marketing, influencer, affiliate & community-driven growth.
💡 Partner with brand and creative teams to deliver breakthrough campaigns.
📊 Build a data-driven culture, reporting key KPIs across the funnel.
🧑‍🤝‍🧑 Lead, coach and inspire a small, high-performing team.

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ABOUT YOU

🚀 Experience in growth, performance marketing or commercial leadership.
💼 Proven track record scaling a consumer goods or D2C brand at pace.
💷 Full P&L ownership and comfort managing large budgets.
🧠 Analytical mindset with hands-on experience in modelling & performance reviews.
⚡ Entrepreneurial energy — thrives in fast, high-accountability environments.

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WHY JOIN TONIC HEALTH?

🌍 Impact: Full ownership of growth in one of the UK’s fastest-growing wellness companies.
📈 Trajectory: Join at a pivotal stage where your work shapes the brand’s future.
💡 Culture: Entrepreneurial, mission-driven, and built for innovators.
🎓 Development: Learning, autonomy and career acceleration at every turn.

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🎁 BENEFITS
💷 Competitive salary + performance-based bonus
🌴 25 days annual leave + bank holidays
🕒 Flexible hours & remote-first culture
📚 Learning & development budget to fuel your growth

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INTERESTED?

This is a rare opportunity to take the reins of a rocket-ship brand — and help build one of the next great consumer success stories.

📩 Ready to lead the future of wellness?

Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.

Contact Us