🍓 Wibble is shaking up the jelly world! They have reinvented a nostalgic classic into a low-sugar, plant-based treat — bursting with natural flavour and good vibes. With listings in major UK retailers and big ambitions in the US, they're on the hunt for a Brand Marketing Manager who’s ready to wobble into action and take the brand to the next level. 💥
🧠 You’ll be the creative force behind the Wibble brand – building campaigns, launching new products, and telling irresistible stories that stick (and wiggle).
THE ROLE (Subject to be adapted around the right person)
📣 Own and evolve the Wibble brand across all touchpoints – from strategy to shelf
📊 Lead brand campaigns, shopper marketing and innovation projects across the UK and US (in the near future)
🎯 Work cross-functionally with Sales, NPD, Design, Social Media and agency partners
📈 Track brand and campaign performance, using insights to shape the strategy
🧃 Create impactful brand stories and toolkits for customers and retail partners
🎨 Brief and collaborate with designers, PR, social media, and digital teams
💬 Support social content and brand storytelling across all channels – especially Instagram & TikTok
💻 Manage and optimise website content and SEO in partnership with our developers
🎪 Plan and execute events, sampling activations, and retail programmes
👩💼 Contribute to a thriving, fun-loving team culture
🛍️ Help make Wibble the go-to brand in plant-based indulgence
ABOUT YOU:
📦 Solid experience in FMCG brand/consumer marketing (food & drink = major plus!)
⚡ Proven ability to juggle multiple projects and thrive in a fast-paced, dynamic environment
🔥 A ‘strategically scrappy’ growth mindset – this is no place for small cogs!
💬 Top-notch communication, collaboration, and presentation skills
🧩 You’re a smart commercial thinker and a creative spark
📍 Hands-on, can-do, roll-up-your-sleeves attitude – you don’t wait to be told
🎉 You get excited by brand-building, disruptive thinking, and making people smile
WHY WIBBLE?
🌟 A mission-led challenger brand that’s doing things differently
🥄 Innovative, healthy products with a nostalgic twist
🎯 Massive opportunity for impact in a high-growth, international business
💻 Hybrid working with team days in London
🎪 Perks, wobble-filled socials, and a bunch of brilliant humans
🌍 Proudly plant-based, plastic-free and B Corp pending
INTERESTED?
If you're ready to shake up the industry and be part of an FMCG rocket ship, apply now and join Wibble’s wobbly revolution! 🌍🍮🚀
Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.