🌟 Join AF Blakemore as Head of Brand & Customer Experience | Wolverhampton/Bedford (Hybrid Working)

🌟 Join AF Blakemore as Head of Brand & Customer Experience | Wolverhampton/Bedford (Hybrid Working)

Posted 02 May 2024

Are you ready to lead the way in shaping brand identity and enhancing customer experiences? Look no further! AF Blakemore, a pioneering family-owned business in the UK food sector, is seeking a dynamic and strategic individual to join them in a senior role as Head of Brand and Customer Experience



🌟 AF Blakemore is a forward-thinking company with over 100 years of rich history.

🌟Passionate about food, they operate across retail and wholesale sectors, delivering exceptional products and experiences.

🌟Join a team committed to quality, innovation, and customer satisfaction.


As the Head of Brand and Customer Experience, you will be responsible for developing and executing strategies for their portfolio of brands that enhance the visibility, reputation, and customer experience across all channels ensuring their retail business provides exceptional customer service and positive interactions between customers and their brand.

You will lead a team of talented professionals and collaborate closely with various departments to ensure consistent and effective communication to their target audience.


1. Brand Strategy and Management:

🌟 Brand Development: Developing and maintaining a strong and distinctive brand identity is crucial in the competitive retail and foodservice industry. You will be responsible for crafting and evolving the brand strategy, including defining brand values, positioning, and messaging.

πŸ›’ Brand Consistency: Ensuring that the brand is consistently applied across all touchpoints, including in-store experiences, marketing campaigns, packaging, and digital platforms. This consistency helps build brand recognition and trust among customers.

πŸ’Ό Brand Equity: Monitoring and managing brand equity by tracking customer perceptions, brand awareness, and loyalty. Developing strategies to enhance and protect the brand's reputation and value is a key responsibility.

πŸ” Competitive Analysis: Keeping a close eye on competitors' branding efforts, market trends, and consumer preferences to stay relevant and adapt the brand strategy accordingly.


2. Customer Experience and Engagement:

🎯 Customer-Centric Approach: Focusing on delivering exceptional customer experiences is vital. You will work on understanding customer needs, preferences, and pain points to shape the overall customer journey.

🀝 Customer Engagement: Implementing strategies to engage customers at various touchpoints, such as in-store interactions, online platforms, and social media. This may involve loyalty programs, feedback mechanisms, and personalised marketing efforts.

πŸ“Š Feedback and Improvement: Collecting and analysing customer feedback to identify areas for improvement in products, services, and the overall customer experience. This feedback loop helps in enhancing customer satisfaction and loyalty.

πŸ“± Identify and implement technology solutions that enhance the customer experience, such as mobile apps, online ordering, and self-checkout options.


3. Marketing and Communication:

πŸš€ Marketing Strategy: Developing and executing marketing strategies that align with the brand's objectives and target audience. This includes traditional marketing, digital marketing, and social media campaigns.

🎨 Content Creation: Overseeing the creation of compelling and relevant content that resonates with the target audience. This content can be in the form of advertising, social media posts, blog articles, videos, and more.

4.. Team Leadership:

πŸ‘₯ Recruit, train, and mentor a high-performing team of brand and communication professionals.

🎯 Set clear goals and objectives for the team, regularly assess performance, and provide constructive feedback.

πŸ’‘ Foster a culture of creativity, innovation, and collaboration within the department aligned to the Blakemore Way values.


πŸ“… Experience in brand management, customer communication, or a related role within the agency, retail, or foodservice industry.

πŸ† Proven track record of developing and implementing successful brand and communication strategies.

πŸ‘₯ Strong leadership and team management skills.

πŸ“ Excellent written and verbal communication abilities.

πŸ“Š Ability to analyze data and use insights to drive decision-making.

πŸ’‘ Creative thinker with a keen eye for detail.

πŸ“± Familiarity with the latest marketing and communication technologies and trends.



You will play a vital role in the business and have a huge impact on it's success so not only will you receive excellent training, support and continued development but the company will also offer a fantastic salary, car/car allowance and superb benefits package.

34 days holiday per year including public holidays (Increasing after 3, 5 and 10 years)

Mobile Phone & laptop

Cycle to work scheme

Develop your skills and capability in a highly supportive and multi-diverse culture

Outstanding Training & Development opportunities

Gain hands-on experience in a high volume, fast paced environment

Enhanced Maternity & Paternity pay packages

Flexible working hours opportunity

Excellent additional benefits package including:

Early access to your pay through β€˜EarlyPay’

12.5% Staff discount on fresh items

10% Staff Discount on ambient products in SPAR stores (ex. Alcohol & Cigarettes)

Wellbeing support – access to emotional support, counselling, legal and financial advice

Company Pension Scheme

Company Life Insurance worth 1 x Annual Salary and 6 x Annual Salary with Company Pension Scheme

NEST pension scheme

Extra Holiday - Purchase Scheme

Long Service Awards




Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.

Contact Us

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