ABOUT GOODRAYS:
At Goodrays, they're on a mission to help busy minds find calm and clarity. As leaders in the UK CBD category, they're disrupting the global market with innovative, effective, and accessible CBD products designed to improve wellbeing. Their core values - Kindness, Hustle, Quality - drive everything they do, from crafting exceptional products to fostering a supportive community.
THE OPPORTUNITY
Are you a strategic, proactive, and creative marketer ready to make a significant impact? Join the leadership team as the Head of Marketing and play a pivotal role in shaping their brand's future. Working closely with the Founder, you'll drive their ambitious vision forward, leading a dynamic marketing team and overseeing all aspects of the marketing strategy.
YOUR OBJECTIVES:
🎯 Drive trial and customer acquisition to expand reach and distribution.
🔍 Understand and educate community, deepening engagement and loyalty.
📢 Build brand awareness and recognition through strategic marketing initiatives.
🌍 Own the Goodrays brand world, ensuring consistency and creativity across all touch points.
THE ROLE:
🎯 Strategic Brand Leadership: Develop and execute comprehensive brand and marketing plans aligned with our mission and values.
📢 Multi-Channel Marketing Campaigns: Oversee integrated campaigns across digital, social, PR, and more to drive acquisition and engagement.
🔍 Consumer and Category Understanding: Lead efforts to understand audience and market trends, translating insights into actionable strategies.
👩💼 Team Management and Cross-Functional Leadership: Nurture and lead a high-performing marketing team, collaborating with other departments to align efforts.
💼 Trade Marketing: Develop strategies to drive brand growth in key channels, aligning with consumer marketing plans.
🛡️ Brand Guardian: Uphold brand consistency and creativity across all touch points, championing company values and mission.
💰 Budget Management: Efficiently manage the marketing budget, investing in growth opportunities while maintaining quality.
💡 Product Launch and Innovation: Lead product launches and foster a culture of innovation within the marketing team.
ABOUT YOU:
📈 Growth Experience: Demonstrated success in scaling brands through customer acquisition and awareness initiatives.
👩💼 Leadership: Proven experience leading high-performing teams while maintaining brand quality.
🔍 Consumer-Centric Approach: Ability to understand consumer behaviour and translate insights into strategies.
💡 Creativity: Innovative approach to achieving brand goals while staying within budget.
🗣️ Communication and Management: Effective communication with internal teams and external stakeholders.
COMPANY CORE VALUES:
Kindness: Support and value your team members.
Hustle: Demonstrate determination and resilience.
Quality: Uphold excellence in every initiative.
Courage: Embrace bold decision-making.
Curiosity: Foster continuous learning and innovation.
Collaboration: Work together towards shared goals.
PROPOSED PACKAGE:
Salary - very much dependent on experience
28 days holiday and flexible working hours
Opportunities for international work and travel (2 weeks a year)
Pension plan and flexible office space in Whitechapel
Vibrant company culture with monthly team off-site days
Culture document will be shared to applicants who have applied.
INTERESTED?
If you're passionate about making a difference in the lives of others and thrive in a fast-paced, collaborative environment, we want to hear from you. Join Goodrays in redefining the CBD category and making a positive impact on the community. Apply now to become the Head of Marketing at Goodrays! 🌟