Are you ready to make a splash in the world of brand management? 🌟 We're looking for a dynamic individual to drive Double Dutch Drink's brand awareness through unforgettable partnerships, electrifying events, and impactful PR strategies! 💼✨
THE COMPANY
🍸 Co-founded by twin sisters Raissa and Joyce de Haas, Double Dutch is a premium mixer brand known for its thirteen award-winning tonics and mixers.
🏆 Operating in 45 countries, they're not just a brand, they're a global movement towards exceptional taste and sustainability! 🌍✨
THE ROLE
As the Brand Executive, you'll be the mastermind behind the brand's growth, constantly seeking new opportunities to elevate Double Dutch to new heights.
📈 Your innate curiosity and entrepreneurial spirit will drive you to think outside the box, crafting innovative plans that propel our brand forward. 🌍💡
KEY RESPONSIBILITIES:
🤝 Brand Partnerships: Forge strategic partnerships across various industries to boost brand visibility. Create compelling collaborations with lifestyle brands and spearhead exciting events and competitions.
🎁 Sampling: Manage sampling channels and recommend high-value partnerships. Ensure short-dated stock is utilised effectively to amplify brand.
🏆 Awards Strategy: Develop and execute an award-winning strategy, showcasing products and business achievements. Amplify wins across digital platforms and sales channels.
📰 PR: Collaborate with the Marketing & Communications team to secure media coverage for founders and products. Craft engaging press materials and capitalise on PR opportunities.
🎉 Event Planning & Management: Organise a diverse range of events, from trade shows to consumer tastings, ensuring each event reflects brand promise and drives engagement.
🔍 Consumer Events: Deliver memorable consumer experiences in collaboration with activation agencies, amplifying events digitally.
🎪 Trade Activations: Plan and execute trade shows and on-trade activations in partnership with the Trade Marketing Manager.
📝 Copywriting: Write compelling copy and oversee proofreading to maintain consistency and accuracy across all materials.
📊 Campaign Management: Manage cross-channel campaigns and collaborate with relevant agencies to ensure deliverables are met.
📣 Communication: Effectively communicate marketing initiatives across the organisation using Slack and/or email.
🔍 Measurement & Evaluation: Evaluate the success of marketing activities to inform future strategies and initiatives.
📈 Reporting: Provide regular updates to the Head of Marketing & Communications on successes, challenges, and ongoing projects.
INTERESTED?
Ready to craft unforgettable experiences with Double Dutch? 🌟
Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.