🌶️ Join Latin American Food Brand, Capsicana | Assistant Brand Manager | Hitchin, UK

🌶️ Join Latin American Food Brand, Capsicana | Assistant Brand Manager | Hitchin, UK

Posted 10 August 2020

FOODCHAIN are excited to present a newly created Assistant Brand Manager opportunity to join a growing food start up brand, CAPSICANA, the adventurous UK based Latin American food brand.

We are looking for a creative, ambitious and driven Marketer to join the Capsicana team as they enter the next phase of growth. 

Having already gained significant listings in major grocery retailers, 2020 and beyond will see them grow distribution and widen their customer base as they continue to deliver compelling innovation through authentic recipes and ingredients in South American food!

No alt text provided for this image


Having travelled in the Americas, founder Ben Jackson, wanted authentic Latin American meals back in the UK. So, with a market stall, £500, hard work and total focus, he developed quick cook Latin American sauces with the aim to enable busy people to easily cook tasty, healthy meals at home.

The UK market (worth £379m) is dominated by Old El Paso and Santa Maria. With very little quality innovation this leaves it ripe for disruption. Independent online research shows 60% of shoppers want more authentic LATAM foods and 64% want regional specialties.

Capsicana use ingredients from the region in their authentic recipes and aim to offer truly differentiated products.

They are stocked in Sainsbury's, Waitrose, Ocado and Booths and recently launched into the Belgian market. 

No alt text provided for this image


We’re looking for an Assistant Brand Manager who is a passionate ‘foodie’ and excited about being part of a growing start-up brand who is driving incremental category growth! 

You will report directly to the Marketing Manager and work closely with the Founder too to support with brand management, marketing analysis, shopper and trade marketing campaigns, NPD projects, comms and digital marketing.

You will support the team and business to deliver a strong brand performance, building brand awareness with consumers and achieving commercial targets.

Working cross functionally, this role is important to delivering exciting brand initiatives and managing key projects as the brand and business continues to grow.

No alt text provided for this image


📊 Monthly category & brand reviews (working with Nielsen data), including promotional analysis and tracking NPD performance to make recommendations and drive commercial decisions.

🔍 Design customer presentations / sell-in presentations for NPD.

🚀 Manage specific NPD projects (e.g., Jalapenos & Chilli Seasoning / Kits & Tortilla Chips), research and scope size of opportunity, and align with sales on commercial opportunities.

🌐 Brand feasibility, development & implementation management, working closely with operations.

💼 Manage consumer marketing budget and P&L review with the support from Finance.

🌐 Contribute towards managing the Capsicana brand website, with the support from the Marketing Manager. Provide new recipes, tips and ideas (brief food photography & videos on your projects).

🛒 Support with activation of any shopper / customer activity – i.e. point of sale & online and brand bank new product set up.

📲 Support social media and internal communications team.

🎉 Support with planning and activation of sampling campaigns.

No alt text provided for this image


🌐 You will have broad marketing experience in a consumer goods business. With a passion for food, you will take an active interest in NPD and recipe development.

🔍 Your technical competencies will include brand development, consumer and shopper insight, category dynamics and market understanding. Experience of managing projects, supporting with strategic planning, managing budgets & analyzing data.

📅 You will consider yourself to be highly organized and methodical in delivering with a high level of attention to detail.

🔧 You would say you are solution-focused, ability to prioritize and manage multiple tasks to ensure deadlines are met.

🤝 To fit into the culture, you must be a team player with genuine enthusiasm! Lot’s of it!

🚀 You will have confidence, entrepreneurial flair and be excited about being a part of a growing start-up food brand.

No alt text provided for this image


Express your interest by contacting your Foodchain Contact, or emailing: team@foodchainrecruitment.com. If you are new to Foodchain, you can contact us via LinkedIn or via the below link to discuss further.

Contact Us

Share this article